Sandra Könings-Blokdijk is the founder and owner of TRENDLOGIC bv, since 2006. TRENDLOGIC is renowned for its experience in FASHION, FLORAL, FOOD, FURNITURE and other areas. Sandra is a CONSUMER LOVER with a unique and personally developed methodology to objectify subjective matters like taste or affection. Connecting creativity and emotional truth and more rational facts is the essence of her work.
Sandra Könings-Blokdijk is primarily BRAND CREATOR & TREND TRANSLATOR with a background in retail and fashion. As her role is very active within the entire sector she prefers the name TREND TRANSLATOR instead of TREND FORECASTER. Everything starts and ends with a focus on the end users and that’s why the consumer is her main POINT OF FOCUS. The ‘LANGUAGE’ Sandra has developed offers insight into translating consumer taste preference for products and design. This makes it more easy to anticipate on trends. To make LOGICAL CHOICES, based on consumer wishes, in the total business process is necessary for more success.
WE’D LOVE TO HEAR FROM YOU!
Sandra works across the total chains, from manufacturer to retailer, in a width of domains (WE, Etamgroep, HEMA, FloraHolland top 100 breaders, Takii seeds, Life & Garden. Jumbo, Kaemingk, Elho, Bolsius). To raise the success of a product or collection is always the main goal. Effective BRAND, TREND, and DESIGN help can be given as a CONSULTANT, TRAINER or BRAINSTORMER. If you have any questions, don’t hesitate to writ an EMAIL or call us!
